About Steve Keefe | The Business Finance Hub
About Steve Keefe

26 years learning how deals get approved.
Now I give that knowledge to brokers.

Steve Keefe — The Business Finance Hub

My career started in banking. Not as a credit analyst — as someone who sat across the desk from business owners, listened to their stories, and then had to figure out how to present those stories to credit in a way that got a yes. I learned fast that it's not what you say. It's how you say it.

I spent years understanding how risk grades work, how credit managers think, how a margin can be reduced by 0.75% just because someone was willing to do the assessment properly. I once inherited a client from a colleague who had ticked "acceptable" on every single risk criteria — never actually done the work. When I ran the proper assessment, the client's grade improved enough to justify a $15,000 annual saving on their lending. That lazy banker had been collecting that margin for years.

That experience taught me something I've never forgotten: doing the credit manager's job for them — properly, thoroughly, from their perspective — is the single most valuable thing a broker can do. It gets deals prioritised. It gets credit managers calling you back. It builds the reputation that turns one deal into ten.

From banker to broker

When I moved into commercial broking I discovered something interesting: everything I'd learned on the credit side translated directly into better submissions, faster approvals, and stronger client relationships. I was thinking about deals the way credit managers thought about them — which meant I could see the risks they'd raise before they raised them, and address them before they became objections.

The most important question I ever learned to ask a client wasn't about their financials. It was: "What is all this for? Being in business has its ups and downs — what keeps you going through the downs?" Most people hadn't been asked that by their banker. It built trust that no financial analysis can build. And trust is what gets you referrals.

What I do now

I work with commercial and business finance brokers across Australia — giving them the credit expertise, the tools, and the institutional knowledge that used to only be available to brokers who'd spent decades in the industry. I stay invisible. The broker takes the credit. Their client thinks they're the most capable commercial broker they've ever dealt with. And sometimes they are — because they've got me in the background.

26 years in commercial banking, credit risk and business finance
Former commercial & business finance broker — multiple lenders and deal types
Specialist in business acquisition, construction, working capital, SMSF and equipment finance
Deep experience in complex deals — industrial, specialised security, contamination risk, multi-entity
Based in Brisbane, QLD — working with brokers nationally
What I believe

The principles behind every engagement

"It's not what you say — it's how you say it"

A great credit paper doesn't hide risks. It identifies them, explains them, and provides the mitigants that give the lender comfort. That's the difference between a credit manager who declines your deal and one who champions it internally.

"You only get one chance"

A poorly prepared submission doesn't just get declined — it forms the credit manager's opinion of the broker, the client, and the deal simultaneously. That first impression is very hard to reverse. Get it right the first time.

"The invisible expert"

My job is to make you look brilliant, not to be seen myself. Your name on the paper. Your relationship with the client. Your commission. I'm the 26 years of experience running silently in the background making it all look easy.

"Brokers build businesses on settled deals"

Upfront commissions and trails. You need decisions fast to lock in your client and secure your income. Every week a deal sits waiting costs you money — and risks your client going elsewhere. Speed and quality are not a trade-off.

"Great deals attract referrals"

A commercial client who experiences a professional, credible, expertly managed deal process doesn't just settle — they refer. Their accountant. Their business partner. Their network. One well-handled deal is a pipeline.

"Tell me honestly when to walk away"

The most valuable advice I give brokers sometimes isn't how to write the deal — it's that this deal isn't worth their time, or the risk to their client relationship. I'd rather save you 10 hours than watch you lose them.

Let's talk about your business and your deals.

Book a free 30-minute call. Tell me where you are and where you want to be. I'll tell you how I can help.